client: snj10000 agency: akara.ae, salt360.ae creative director: sreekarat background artist: solid_crafts
An IPL season advertisement for a beverage company based in India. Because of the pandemic, the team decided to go for an indoor shoot. The theme was a carnival vibe and shoot the advertisement on green screen. Lack of planning and research came as a challenge at post-production time. Within the limited time period, created and composed the background in photoshop. For that, used some stock photos, then painted and created other areas. Convincing the management with the static background was challenging. Because of that, created some variant background, and then animated.
MAKING
BACKGROUND 01
BACKGROUND 02
